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Listening Rules

Listening rules automatically monitor social media for mentions of your brand, products, or competitors. Set up rules to scan posts from creators on LinkedIn, YouTube, and Twitter/X, then receive notifications when mentions are detected.

When to use listening rules

Monitor brand advocates, track competitor mentions, or measure campaign impact across social platforms.

Creating a Listening Rule​

  1. Navigate to Brand Monitoring in the main menu
  2. Click Create Rule
  3. Configure your rule:
    • Rule name — Descriptive name for the rule
    • Products to monitor — Select products to track
    • Excluded products — Filter out competitor products
    • Creator list — Choose which creators to monitor
    • Platforms — Select LinkedIn, YouTube, or Twitter/X
    • Date range — How far back to analyze (last day, week, month, etc.)
    • Posts to analyze — Number of posts per creator (10-50)
    • Schedule — One-time or recurring (daily, weekly, monthly)
  4. Review estimated credit cost
  5. Click Create & Run
Credit costs

Listening rules cost 1 credit per 2 posts analyzed. Analyzing 20 posts from 10 creators costs 100 credits.

Scheduling Options​

  • One-time — Run manually when needed
  • Daily — Runs every day at midnight
  • Weekly — Runs every Monday at midnight
  • Monthly — Runs on the 1st at midnight
Timezone-based scheduling

Scheduled rules run in your timezone, detected when you create the rule.

Monitoring Platforms​

LinkedIn​

Analyzes posts for product mentions and sentiment.

Captures: Post text, hashtags, engagement metrics, sentiment (positive/neutral/negative)

YouTube​

Analyzes video titles, descriptions, and transcripts.

Captures: Video title, description, transcript, views, engagement

Transcript requirement

Videos without transcripts are skipped and refunded.

Twitter/X​

Monitors tweets for brand mentions.

Captures: Tweet text, hashtags, retweets, likes

Running Rules​

Manual Run​

  1. Find your rule in Brand Monitoring
  2. Click Run Now (play icon)
  3. Review credit cost and confirm
  4. Wait for completion (2-5 minutes)
Processing notifications

You'll receive an email when processing completes, with total mentions found.

Automatic Runs​

Scheduled rules run automatically. Active rules show a green badge, and you receive email notifications after each run.

Viewing Mentions​

  1. Go to Brand Monitoring → Mentions
  2. Filter by product, platform, or date
  3. Click any mention to see full content, engagement, sentiment, and original link
  4. Export as CSV for reporting

Managing Rules​

Activating/Deactivating​

Toggle rules on/off:

  1. Click the pause/play icon
  2. Inactive rules won't run automatically but can be triggered manually

Editing Rules​

  1. Click the edit icon
  2. Modify products, creators, or schedule
  3. Save changes
Editing active rules

Changes apply to the next scheduled run, not current runs.

Deleting Rules​

  1. Click delete icon (trash can)
  2. Confirm deletion
  3. Mentions remain accessible

Understanding Results​

Sentiment Analysis​

Each mention includes a sentiment badge:

  • Positive — Praised or recommended
  • Neutral — Mentioned without opinion
  • Negative — Criticized or raised concerns

Accuracy​

AI analyzes content to detect mentions. False positives may occur when product names match common words or competitor products are mentioned together.

Improving accuracy

Use Excluded products to filter mentions of similar products.

Troubleshooting​

Rule shows "Failed" status

Failures occur when creators have private profiles, deleted accounts, or blocked access. Click the failed rule to view error details.

No mentions found

Normal when creators haven't mentioned your products in the timeframe. Expand your date range or add more creators.

Rule stuck on "Processing"

Rules typically complete in 5 minutes. Rules stuck for over 2 hours are automatically cancelled. Retry with fewer posts or creators.

Can I monitor creators not in my database?

No, listening rules only work with creators in your creator lists. Add new creators via Creator Discovery first.

Credits deducted but no mentions

Credits charge for analyzing posts, not finding mentions. Zero mentions means the content was analyzed but no matches were found.