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Creating a Campaign

Campaigns define the targeting logic used across creator discovery, fit analysis, and reporting.

Open Campaign creation​

  1. Go to Campaigns.
  2. Click Create Campaign.

Step 1: Campaign basics​

Provide:

  • Campaign name
  • Product selection (existing or new)

Step 2: Select target platforms​

Choose one or both:

  • LinkedIn
  • YouTube

Step 3: Define geography​

Set:

  • Target audience locations
  • Creator locations

These values guide discovery and fit relevance.

Step 4: Add targeting criteria​

Add your core inputs:

  • Content keywords
  • Target audience criteria

For platform-specific workflows, you can also define:

  • LinkedIn job titles and target companies
  • Follower and subscriber ranges
  • YouTube monthly view ranges

Step 5: Add competitors (optional)​

Competitor products can be used later in reporting workflows like Share of Voice.

Step 6: Save and continue​

After saving, continue with:

  • Creator Discovery for shortlist building
  • Campaign Management for partner content tracking
  • Reports for campaign analytics

Best practices​

  • Keep keyword sets specific but not overly narrow.
  • Use separate campaigns for different products or regions.
  • Review criteria monthly to match current strategy.

Troubleshooting​

Cannot find my product
Create a new product during campaign setup, then return to complete the campaign.

No discovery results after campaign creation
Broaden keywords and location constraints before rerunning discovery.