Pricing & Credits
Toksta uses a credit-based pricing system that gives you control over what you use. Every plan includes monthly credits you spend on activities like discovering creators, enriching profiles, and tracking campaigns.
Subscription Plans
Choose the plan that fits your needs:
| Plan | Credits/Month | Price | Best For |
|---|---|---|---|
| Free | 30 | $0 | Exploring the platform |
| Starter | 1,000 | $99 | Small businesses |
| Pro | 5,000 | $199 | Growing teams (Most Popular) |
| Agency | 20,000 | $499 | Large agencies |
Start with the Free plan to understand how credits work, then upgrade when ready.
Free Plan Features
- 3 Creator Lists (10 creators each)
- 3 AI-powered searches
- Export lists (up to 10 creators)
- Advanced Reporting
- Video Monitoring
Paid Plan Features (Starter, Pro, Agency)
- Unlimited Creator Lists & CSV Export
- Unlimited AI Searches & Listening Rules
- Advanced Reporting & Video Monitoring
- Email Support (Priority for Pro+)
- Dedicated Support Manager (Agency only)
Note: Pro and Agency plans also include unlimited Audience Match and Content Match.
How Credits Work
Different activities cost different credits based on the AI processing and data required.
Discovery & Enrichment
| Activity | Cost | Description |
|---|---|---|
| AI Creator Discovery | 1 per 100 profiles | Find creators matching your campaign keywords (first 100 free) |
| Audience Match | 10-30 per analysis | Analyze if creator's audience matches your target criteria |
| Content Match | 5 per analysis | Evaluate how well content aligns with your topics |
| LinkedIn Enrichment | 2 per profile | Add premium engagement metrics to profiles |
AI Creator Discovery costs nothing for the first 100 profiles analyzed in each search.
Monitoring & Tracking
| Activity | Cost | Description |
|---|---|---|
| YouTube Video Tracking | 1 per check | Track video performance, views, and keyword rankings |
| YouTube Mention Analysis | 2 per video | Scan videos for brand mentions |
| LinkedIn Mention Analysis | 1 per 2 posts | Monitor LinkedIn for brand mentions |
| Twitter/X Mention Analysis | 1 per tweet | Track Twitter/X for brand mentions |
Video tracking automatically pauses when credits reach zero. Tracking resumes when you add credits or your monthly allowance renews.
Estimating Your Usage
Small Business Example (Starter Plan)
- Discover 500 creators: ~4 credits
- Enrich 50 profiles: 100 credits
- 10 Audience Matches: 100-300 credits
- Track 20 videos weekly: ~80 credits/month
- 1 listening rule: ~100 credits/month
- Total: 400-600 credits/month
Agency Example (Pro Plan)
- Discover 2,000 creators: ~19 credits
- Enrich 200 profiles: 400 credits
- 50 Audience Matches: 500-1,500 credits
- Track 100 videos weekly: ~400 credits/month
- 5 listening rules: ~400 credits/month
- Total: 1,700-2,700 credits/month
Credits reset on the first day of each billing cycle. Unused credits don't roll over.
Video Tracking Costs
Tracking frequency affects monthly credit usage:
- Daily: ~30 credits per video per month
- Weekly: ~4 credits per video per month
- Monthly: ~1 credit per video per month
Most users find weekly tracking balances insights with credit efficiency.
Managing Your Credits
Checking Your Balance
View your current balance in the top navigation bar. Click it for a detailed activity history.
When Credits Run Low
- Email alert at 20% remaining
- Video tracking pauses at zero credits
- Upgrade your plan or wait for monthly renewal
When you upgrade, you immediately get your new credit allowance, and billing adjusts accordingly.
Automatic Refunds
Toksta refunds credits automatically when operations fail:
- LinkedIn enrichment fails
- YouTube video has no transcript
- Discovery task fails to start
- Video tracking check fails
Refunds appear immediately in your transaction history.
Frequently Asked Questions
Can I buy extra credits without upgrading?
Not currently. Upgrade to the next tier if you need more credits.
Do unused credits roll over?
No. Credits reset at the start of each billing cycle.
Can I downgrade my plan?
Yes, anytime. Downgrades take effect at your next billing cycle.
What happens if I cancel?
You keep access until your current billing period ends, then revert to the Free plan.
Where do I see credit history?
Click your credit balance in the navigation bar for detailed transaction history.
Need Help Choosing?
Start with the Free plan, then upgrade as you grow. For custom enterprise needs, contact our team.