Content Match
Overview
Content Match analyzes whether a creator's recent LinkedIn posts align with your campaign's topics and content formats. This AI-powered feature helps you validate content relevance before reaching out to creators.
Content Match evaluates:
- Topic coverage — How often the creator mentions your campaign keywords
- Content formats — What types of posts they create (video, images, carousels, text)
- Match percentage — What portion of their recent content aligns with your campaign
Just because someone has influence doesn't mean they create content about your topics. Content Match helps you find creators who already discuss relevant subjects, making sponsored content feel natural to their audience.
How to Use Content Match
Prerequisites
- A campaign with content keywords defined
- LinkedIn creators in your lists or discovery results
- 5-10 credits per creator (varies by depth)
- Plan Limits: Free (0), Starter (20/month), Pro & Agency (unlimited)
Single Creator Analysis
- Go to Browse Creators
- Select your campaign from the filters menu
- Look for the Creator Match column — you'll see Content Match buttons for each creator
- Click the "Content Match" button for any creator you want to analyze
- Choose analysis depth:
- Quick Scan (10 posts): Fast overview
- Standard (20 posts): Recommended
- Deep Analysis (30 posts): Comprehensive
- Click "Analyze Content" and wait 1-2 minutes
- View results by clicking the match score badge
Bulk Analysis
- Go to Browse Creators and select your campaign from the filters menu
- Select multiple creators using checkboxes
- Click "Bulk Actions" → "Content Analysis"
- Choose analysis depth and confirm
- Wait 1-2 minutes for results to appear
- Quick Scan (10 posts): 5 credits per creator
- Standard (20 posts): 8 credits per creator
- Deep Analysis (30 posts): 10 credits per creator
Understanding Your Results
Match Score (0-100%)
The score shows what percentage of analyzed posts mention your keywords or match your content format preferences.
| Score | Label | Meaning |
|---|---|---|
| 80-100% | Excellent Match | Frequently discusses your topics |
| 60-79% | Good Match | Regularly creates relevant content |
| 40-59% | Moderate Match | Some relevant posts, some unrelated |
| 0-39% | Low Match | Rarely discusses your topics |
A 75% score means 15 out of 20 posts mentioned your keywords or used your preferred formats.
What You'll See in the Report
Match Overview
- Creator name and photo
- Overall match score with visual indicator
- Number of matching posts (e.g., "12 / 20 matching")
Content Format Distribution
- Percentage breakdown: Videos, Images, Carousels, Text-only posts
- Helps verify if their content style fits your campaign
Top Topics & Themes
- Which campaign keywords appeared most often
- Frequency of each topic
Example Content
- Real post previews with matched keywords highlighted
- Post format, date, and engagement stats
- Links to view original posts
If a creator has zero matches, they may still fit—consider adding broader keywords to your campaign or check if their content is conceptually related even without exact terms.
Pricing
Tiered pricing based on analysis depth:
- Quick Scan (10 posts): 5 credits
- Standard (20 posts): 8 credits
- Deep Analysis (30 posts): 10 credits
Deeper analysis costs more because it requires more API calls to LinkedIn and more content for the AI to analyze.
| Plan | Monthly Limit |
|---|---|
| Free | 0 (not available) |
| Starter | 20 matches/month |
| Pro | Unlimited |
| Agency | Unlimited |
Limits are separate from credits. Example: Starter plan users can run 20 Content Matches per month even with 1,000 credits. After 20 matches, you must upgrade or wait until next month.
FAQ
What platforms does this support?
Currently LinkedIn only. Other platforms may be added later.
Can I run this without a campaign?
No. Content Match requires a campaign with defined keywords.
How far back does it analyze?
It analyzes the creator's most recent posts (10, 20, or 30 depending on your selection).
What if a creator has high match but low engagement?
Content Match only evaluates topic relevance, not engagement quality. Combine it with Audience Match and review their engagement metrics for a complete picture.
What happens if the analysis fails?
You won't be charged credits or consume your monthly limit. The system automatically refunds failed analyses.
Can I combine this with Audience Match?
Yes! Use Content Match to validate topic relevance and Audience Match to verify the right people engage with that content. High scores on both = ideal partnership.
Last updated: 2026-02-12