Enrichment

Enrichment adds detailed data to creator profiles — engagement metrics, audience demographics, contact information, and content analysis. It helps you evaluate creators more effectively and make informed outreach decisions.

Overview

When you discover creators, you get basic information like name, bio, and follower count for free. Enrichment unlocks additional insights that help you understand a creator's performance, audience, and contact details.

What is enrichment?

Enrichment pulls additional data in real-time from public profiles and analyzes it to give you deeper insights. Each type of enrichment costs credits based on the complexity of the data collected.

Types of Enrichment

Basic Enrichment (Free)

Automatically included: profile picture, name, bio, follower count, and platform link.

LinkedIn Profile Enrichment (2 credits)

Get detailed engagement metrics from LinkedIn creators:

• Posts per month — How often they post (last 30 days)
• Median shares per post — How often their content gets shared
• Median comments per post — median comments per post
• Median reactions per post — median likes and reactions
• Engagement rate — Overall engagement as a percentage of followers

Why median instead of average?

Using the median reduces the impact of one-off viral posts, giving you a more accurate picture of typical performance.

Cost: 2 credits per profile

Email Finding (YouTube Only)

Find contact emails for YouTube creators to enable outreach:

Pricing:

• Reveal (1 credit) — Email already in the database, instant reveal
• Fast search (2 credits) — Checks the YouTube channel About page
• Deep search (5 credits) — Advanced email form detection

Smart pricing

You're only charged for what's needed. If the email is already in the database, you pay just 1 credit. If the fast search finds it, you won't be charged for the deep search.

Maximum cost: 5 credits per creator (automatically refunds unused credits)

Audience Match

Understand who engages with a LinkedIn creator's content:

• Analyzes up to 50 recent posts
• Identifies audience job titles, companies, and regions of people that engaged with those posts
• Matches audience against your campaign audience criteria
• Lists top 15 engaging companies

When to use: Verify a creator's audience matches your target market before partnering.

Content Match

Evaluate if a LinkedIn creator's content aligns with your campaign:

• Analyzes 10-30 recent posts
• Identifies content types (image, video, carousel, text)
• Matches content against campaign keywords
• Shows engagement stats per post

When to use: Confirm a creator posts about topics relevant to your brand.

How to Enrich Creators

From Discovery Results

1. After running a creator discovery search, review your results
2. Select one or more creators you want to enrich
3. Click the Enrich button (sparkle icon)
4. Choose the enrichment type:
   • Profile metrics (LinkedIn only)
   • Find email (YouTube only)
   • Analyze audience (LinkedIn only)
   • Analyze content (LinkedIn only)
5. Confirm the credit cost
6. Wait for enrichment to complete (usually 30-60 seconds)

Platform limitations

• Email finding works only for YouTube creators
• Audience and content analysis work only for LinkedIn creators
• Profile metric enrichment is available for LinkedIn creators

From Creator Lists

1. Open any creator list
2. Select creators to enrich
3. Click Actions → Enrich
4. Choose enrichment type and confirm
5. Enriched data appears in your list within moments

Common Questions

Why did my enrichment fail?

Enrichments fail if profiles are private, platforms block access, or accounts were deleted. Failed enrichments are automatically refunded.

How long does enrichment take?

Most enrichments complete in 30-60 seconds. Email finding can take up to 2 minutes.

Can I re-enrich a creator?

Yes, but you'll be charged again. Only re-enrich when you need fresh data.

What if I run out of credits?

Purchase additional credits from account settings or upgrade to a higher plan.