Share of Voice Report

The Share of Voice report compares how often your product is mentioned versus competitors in a campaign.

Open the report

1. Go to Reports.
2. Open the Share of Voice tab.
3. Select a campaign.
4. Set platform and date range filters.

What you will see

Depending on available data, this tab can include:

• Share of Voice overview chart
• Mention volume trend over time
• Sentiment and platform breakdowns
• Content type and sponsored content views
• Unique creator coverage

How to interpret results

• Higher share usually means stronger visibility in your tracked set.
• Trend direction matters as much as current percentage.
• Platform differences can reveal where to focus creator outreach.

Filter strategy

• Use All platforms for broad visibility checks.
• Use a single platform to diagnose channel-specific changes.
• Compare short windows (campaign burst) and long windows (baseline).

Best practices

• Keep campaign competitor definitions current.
• Review weekly during active campaigns.
• Pair this report with topic and partner content reports for context.

Troubleshooting

Report is empty
Confirm campaign selection, date range, and available mention data.

Unexpectedly low share
Validate rule coverage and product matching scope before changing strategy.